The Biblical Reference in The Grapes of Wrath

The Biblical Reference in The Grapes of Wrath There is a Biblical reference in Revelations to the grapes of wrath that appears to be the earliest known source or inspiration for John Steinbecks famous novel, The Grapes of Wrath.  The passage is sometimes referred to as The Grape Harvest. Revelation 14:17-20 (King James Version, KJV): 17 And another angel came out of the temple which is in heaven, he also having a sharp sickle. 18 And another angel came out from the altar, which had power over fire; and cried with a loud cry to him that had the sharp sickle, saying, Thrust in thy sharp sickle, and gather the clusters of the vine of the earth; for her grapes are fully ripe. 19 And the angel thrust in his sickle into the earth, and gathered the vine of the earth, and cast it into the great wine press of the wrath of God. 20 And the winepress was trodden without the city, and blood came out of the wine press, even unto the horse bridles, by the space of a thousand and six hundred furlongs. With these passages, we read about the final judgment of the wicked (unbelievers), and the complete destruction of the Earth (think Apocalypse, end of the world, and all the other dystopian scenarios). So, why did Steinbeck draw from such violent, destructive imagery for the title of his famous novel? Or, was that even in his mind when he chose the title? Why Is It So Bleak? With Grapes of Wrath, Steinbeck created a novel set in the Depression-era Dust Bowl of Oklahoma. Like the Biblical Job, the Joads had lost everything under disastrous and inexplicable circumstances (the Oklahoma Dust Bowl, where crops and the topsoil literally blew away). Their world had been obliterated/destroyed. Then, with their world torn apart, the Joads packed up all their worldly possessions (like Noah and his family, in their infamous Ark: Noah stood on the ground looking up at the great load of them sitting on top of the truck.), and were forced to set off on a cross-country trek to their Promised Land, California. They were searching for a land of milk and honey, a place where they could work hard and ultimately fulfill the American Dream. They were also following a dream (Grandpa Joad dreamed that hed have as many grapes as he could eat when he reached California). They had very little choice in the situation. They were escaping from their own very-certain destruction (like Lot and his family). The Biblical references dont stop with their journey toward the Promised Land either. The novel is infused with Biblical allusions and innuendo, though Steinbeck often chooses to slant the imagery to fit his own literary vision for the novel. (For example: Instead of the baby being the representative Moses who will lead the people to freedom and the Promised Land, the little rain-soaked body heralds news of utter devastation, starvation, and loss.) Why does Steinbeck use Biblical imagery to infuse his novel with symbolic meaning? In fact, the imagery is so pervasive that some have called the novel a Biblical epic. From Jim Casys perspective, religion offers no answers. But Casy is also a prophet and Christ-like figure. He says: You dont know what youre a doin (which, of course, reminds us of the Biblical line (from Luke 23:34): Father, forgive them; for they know not what they do.

3 Steps to Becoming a Successful Admin Professional

3 Steps to Becoming a Successful Admin Professional Admins are a pretty competent and put together demographic. But we all have our own particular weaknesses- some we’re aware of, some we’re not! No matter your career stage, it never hurts to do a little self-assessment and see what can be improved.Step 1: Assess Your StyleEverybody has their own particular organizational style. Some people make lists. Some people clear out their inbox and sort messages into folders every hour on the hour. Some people have a gnarl of papers on their desk, but always know how to find the one they need! You may be a neat and tidy pile person, and you may not.There are great tests available online to self-assess. But no matter what you do, figuring out what works and doesn’t work for you is an important first step to figuring out what can and should be improved.Step 2: Build Your ToolboxThis is easier said than done, and does require a thorough investigation into Step 1. But once you know your weak areas, it will be much easier to fi nd and hone the tools to help you get them back up to snuff. Google and your trusted friends are a great resource here. So are colleagues whose organization systems you find awe-inspiring. A casual, â€Å"Hey, you have any strategies for file creep you feel like sharing?† People love to brag about how well they do things. They’ll never realize you just cried for help.Step 3: Know the CostIf you don’t shore up your weak spots, you could be wasting lots of your own time, your boss’s time, your company’s money. You could let things slip through the cracks and then forget them. Even if you don’t make any big mistakes, you might be constantly worried that you might, and that stress just isn’t worth it. Better to plug up all the holes in the boat and go forth with confidence that you’re steering it straight and true.Having good- no, great organization can only help you. It will build your reputation and respect level among your cowor kers and supervisors, and will keep you calm and confident in the fact that you’re aces at your job.

Overriding Supreme Court Decisions Statutory Interpretation & Reaction Essay

Overriding Supreme Court Decisions Statutory Interpretation & Reaction Legislation - Essay Example Next, one must ask, what are the powers of the Supreme Court Obviously, the powers that the Congress and the Supreme Court have are going to be different. "The Supreme Court's most important responsibility is to decide cases that raise questions of constitutional interpretation. The Court decides if a law or government action violates the Constitution. This power, known as judicial review, enables the Court to invalidate both federal and state laws when they conflict with its interpretation of the Constitution."2 Secondly, what are Congressional overrides "Congressional overrides are most likely when a Supreme Court interpretation reveals an ideologically fragmented court, relies on the text's plain meaning and ignores legislative signals, and/or rejects positions taken by federal, state, or local government."3 Overrides usually occur when the meaning of a text is skewed and it was misinterpreted by the Court or not ruled on fairly. "Congress is much more likely to override 'plain meaning' decisions that any other type of Supreme Court decision."4 Further, the law requires that certain objectives are met in the reading of a text. "Applying the plain meaning of the text furthers important rule of law values, such as predictability, certainty, and objectivity."6 Usually when Congress overrides the Supreme Court, it is done quickly (usually within two years). However, sometimes the Court may misread the predilections of Congressmembers, or, rather, be cryptic in the way it tells Congress that there are problematic Constitutional issues that need to be resolved. Normally those sorts of overrides are also in a year or so and usually come with added worries that the Court is not functioning efficiently. As is bound to happen, perhaps, certain interest groups such as women and the disabled are usually the key players in Supreme Court statutory decisions. "The Court has been more conservative than Congress on issues involving civil rights. The Court's relative conservatism in civil rights cases can be attributed to the difficulty of applying old statutes and legislative history to unanticipated problems and to the Court's own strongly conservative preferences about civil rights policy. Congress' Democratic majorities have been committed to liberal civil rights enforcement"7 In the 70's, Congress tended to be leaning to the left, politically speaking, while the Supreme Court was more conservative regarding civil rights. As such, the Court generally had to deal with more overrides at that time. That tends to be the case whenever a liberal Congress is harnessed with a conservative Court. However, this is not always the case. "During the late Warren Court and early Burger Court (1967-71), the Court's preferences

Progress of Women in Middle East Essay Example | Topics and Well Written Essays - 2000 words

Progress of Women in Middle East - Essay Example In fact Islamic culture never allows women community to develop as rapidly as the men community does. Even in the twenty first century, women in countries such as Saudi Arabia, Kuwait, UAE, Bahrain etc are facing huge challenges and oppression in their social life. In Saudi Arabia, women are not even allowed to drive their vehicles. The cases of women in other countries in Middle East are also not much different. Dominant male community is causing huge problems to the development of women community in Middle East. Many people believe that the living conditions of Middle Eastern women at present are far better than the Middle Eastern women in the past. The legal system, societal norms, development of science and technology, engineering etc are playing a vital role in the development of women any regions. The cases of Middle East are also not an exception. The call for democratization and the recent incidents in Egypt, Libya and Tunisia forced the Islamic dictators in Middle East to th ink seriously about democratization and giving more freedom to women. This paper analyses how legal system, societal norms, development of science and technology, engineering etc gave momentum to the progress of women in Middle East. In Kuwait, a decade and a half ago, the now late emir promised women suffrage. But that measure was defeated twice by the parliament, including by some liberals, and only passed late in 2005. It will likely take several years before any women actually get elected to the government (Women in the Middle East: Progress or Regress?). Many people have the illusion that the rulers (King or the Emir) are preventing women from getting freedom in the Middle East. In reality, even the so called liberal leaders are not much interested in giving enough freedom to the women community which is evident from the above facts. It should be noted that in most of the Middle Eastern countries, no woman yet to become a minister. In fact the legal systems in Middle East preve nt women from securing top spots in the government. However, the scenario has been changed a lot in the recent past. Sincere efforts are currently made by most of the Middle Eastern governments to give enough participation for women in critical positions. The following statistics give us a clear idea about the developments in legal systems to contribute to the progress of Middle Eastern women. In Morocco, a new family law makes it easier for women to get a divorce, keep custody of their children following a divorce, and puts restrictions on polygamy. Two businesswomen in Saudi Arabia won election to the chamber of commerce. Women hold about 20 percent of the seats in Iraq's national assembly --that's a higher percentage than in the U.S. Congress (Women in the Middle East: Progress or Regress?). It should be noted that even in most important democratic countries such as India or America, women community failed to hold more than 10% of parliament seats. In India, the law enforcing at least 35% women participation in parliament is still under discussion. Under such circumstances, 205 women participation in Iraqi parliament is not a mean act. Even family laws are changing in Middle East at present. Earlier, it was easy for the dominant male community to marry as much as women and divorce them whenever they wanted to do so. The divorced women

Bristol-Myers Squibb Essay Example for Free

Bristol-Myers Squibb Essay In my opinion Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial because Bristol-Myers Squibb fail to disclose the oral side deal with Apotex and its false certification to the FTC. Going to trial would have cost Bristol-Myers a great deal of money and severe penalties from the FTC. Bristol-Myers knew before hand that the FTC opposes agreements that restricted the introduction of generic drugs which could be anti-competitive. Bristol- Myers was hoping that it could have pursued a settlement with Apotex subjected to FTC approval and delay the launch of Apotex generic drug until its patent expire. Bristol-Myers Squibb and Sanofi-Aventis should have attempted to pay Apotex to prevent it from launching the generic drug. It seems that BMS only entered the agreement because they felt that Apotex could not get approval. BMS offered Apotex $60 million break-up fee if the agreement was rejected by the FTC (Baron, 2010). To offer such a high break-up fee meant that BMS was very certain of the denial by the antitrust. The deal offered was to prevent Apotex from launching their version of plavix. The strategy exerted by Sherman of Apotex was considered to be great judgment call on his part as well as the business. I believe he acted ethically in his strategy and negotiated terms that would benefit his business. He performed extensive research and found many distributors who wanted to purchase Plavix at very low and reasonable cost. On August 8th Apotex launched its generic Drug. Sherman states that, â€Å"There should be no mistake that our decision to launch a generic of this blockbuster product at risk is a testament to our commitment to patients, consumers and taxpayers (Baron, 2010). Because he was a good business man he made sure that the product was on the market and sales were soaring. I felt that the FTC and the state attorneys general should have rejected the agreements. Companies must conduct business ethically at all times and not defraud others because of greed. The price that Bristol-Myers paid was fair and it teaches other businesses not to practice business in the matter that they did. Interference from other parties can cause bad decisions to be made also in others opinion. Maybe BMS could have won if it wasn’t up to the attorney general rejecting the proposal. Sometimes, some situations are best left up to the courts to decide. Bristol-Myers Squibb violated the deferred-prosecution agreement. The agreement stated that Bristol-Myers agreed to two years exemplary conduct and supervision from an independent federal monitor. Refusing to pay the money lead to even more question and apparent that they really wanted to defraud Apotex. In September 2006, Lacey instructed BMS to fire CEO Dolan because of his bad judgment.

The end of the road Essay -- Personal Narrative Papers

The end of the road At the end of a journey, it’s always strange to look back on the roads traveled and places visited. It brings with it a sense of nostalgia, a feeling of time passed with the inability, or perhaps unwillingness to go back. I felt like this at the end of the road trip I took this time last year from San Francisco to Alaska. I knew that most likely I’d never again visit those quirky villages in the depths of the Yukon Territory, or stand in the middle of the Alaskan Highway watching a herd of mountain rams cross, miles away from anywhere. And when we reached our destination, the journey seemed far away – separated from the here and now of Whittier, Alaska. And all we had as proof of the 3500 miles traveled were bills for gas and pictures taken along the way. At the end of my semester in EL170, I am left with a very similar feeling of nostalgia and a strange separation from my journey through writing. I look back at genres visited and works â€Å"completed† by our class, and I’m left with a sense of pride at how far we’ve come. And most likely I’ll never again visit where I’ve been, but that doesn’t mean that the memories of where I have visited won’t stay with me for a long time. Thinking way, way back to the world of Non-Fiction shows me just how unexplored my writing really was. Let’s face it, my non-fiction was pretty bad. I had never really written before or had any â€Å"coaching,† so I think my shortcomings were understandable. I found it easy to write because I was drawing from my own experiences, but I found it hard to write well. It felt forced to write about my own experiences. Of all the pieces I wrote, there was one that I liked – my Knowledge Tree. I think that this piece worked better than the othe... ... And it worked. Writing – done. Once I was over the writing hump, I faced the task of creating the digital story. It was difficult, but really fun and it was a great break from the monotony of text book studying which consumed the rest of my life. I feel like my digital story improves as it goes on, simply because I was getting the hang of the idea of the digital story and IMovie. But, in the end I was really proud of what I had made. It was a great experience and I will treasure my digital story forever. So now I’m at the end of my EL170 journey. This has been the best class that I’ve taken in college with the best group of people – professor and tutors included. We created a community in which I could safely release my first writing failures to the world. Words don’t do justice to this class, so I shall leave it at that, and wait for my next journey to start.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No.1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc. and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs.5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition.† According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97.2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0.2% * Kissan Mr Fruit- 0.1% and * Tang- 0.5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs.75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1.8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr. fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No.1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. ___________________________________________________________ References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing.com