Six Main Values in the Nursing Free Essay Example, 1500 words

It is important to state that successful communication between nurses and their patients ultimately results to positive outcomes, such as higher recovery rates, a feeling of being safe and protected, enhanced levels of patient contentment and better adherence to various treatment options (Anderson 2013). For example, a patient going through chemotherapy (active treatment) needs to be trained by nurses on how to put out their concerns and it is the duty of the nurse to pay attention to their concerns and symptoms. According to studies done patients and their relatives have different communication needs. When both their needs are addressed by the nurses then this ultimately contributes to the well-being of the patient (Peate 2011, p. 34). Communication-based on patient-centered approach acts as a reassurance to the family members of the patient that their relative is being given the appropriate treatment (Benzold 2005, p. 17). Constant communication needs to exist between the nurse a nd the one receiving care from the nurse, the family members of the patient, supervisors and co-workers of the nurse. Communication in the nursing profession is not an obvious or simple process but rather a skill that requires much effort. We will write a custom essay sample on Six Main Values in the Nursing or any topic specifically for you Only $17.96 $11.86/page 41-49). Majority of patients and their relatives have fears and anxieties regarding the dying process and the actual death. Patients have anxieties of experiencing pain, persistence symptoms and desertion (Pryce-Miller Emanuel 2014, p. 17-19).

Conservation Of Liquid With A Three Year Old - 1273 Words

Conservation of Liquid with a Three-year-old Cindy Louie San Jose State University Conservation of Liquid with a Three-year-old Jean Piaget is a developmental psychologist who studied young children and analyzed their development at a young age. Piaget is well known for his four cognitive development stages: sensorimotor, preoperational, concrete, and formal operations; as mentioned by Siegler and Alibali (2004). Siegler and Alibali (2004) also stated that these four stages begin as soon as the child is born and it continues throughout their young adolescent years all the way to adulthood. Piaget conducted numerous research experiments towards young children in order to prove his hypothesis and drew conclusions for†¦show more content†¦During this stage, children may develop mental representations but lack ability to think logically and understand reversibility. Siegler and Alibali (2004) explained that between the ages of 6 to 12 years old, a child has the ability to learn perception and take information from multiple sources and piece them together. This type of development is also critical in the cognitive stages of a child, because it develops awareness and it allows them to experience world real recognition. This is the third stage of cognitive development, also known as the operational stage. The conservation of liquid task will be apparent in distinguishing a child who is either in the pre-operational stage or operational stage due to their abilities mentioned previously. I do not agree with Piaget’s conclusion about limiting this experiment to older school-aged children because through early education and awareness, any children can pass this experiment. Since Piaget was the only one that transferred the water from one cup into the taller one, the children probably thought it was some kind of magic trick. For this modification, I allowed my little cousin, Waverly, to pour the water into the cup to show that I did not do anything to tinker with the water, and everything she saw is literally in front of her eye s.

Water Level Controller System Without Contact †Free Samples

Question: Discuss About The Water Level Controller System Without Contact? Answer: Introduction The project is designed to detect the level of liquid by using an ultrasonic module. The ultrasonic module measures the range of liquid level (in cm) by detecting the reflection coming ahead of it. If the measure of the level falls below a set point the pump automatically starts (Bell, 2014). The project uses a microcontroller whose serial port is interfaced with this economics module. The Tx sensor sends the ultrasonic signal reflected from the level and is received by the ultrasonic Rx sensor. These signals are then sent to a microcontroller that initiates the relay to switch the pump on or off with the help of a MOSFET (Burt, 2013). This ultrasonic level controller comprises of an ultrasonic module which detects precise range by reflection coming ahead of it. This module is interfaced with the serial port of the microcontroller. Whenever level distance measured by cm falls below a set point the pump starts since by sensing the ultrasonic module signal coming out from the Tx sensor being reflected from the level and is received by the ultrasonic Rx sensor the output of which is fed to the microcontroller (Chiah, 2013). List of outcomes The most significant outcome of this project is to build up water indicator system. In order to achieve there are some steps, have to be done in order to get the good outcomes for the project.This project will help to automatically manage water level by the pump being started automatically by water but immediately the water level goes lower than the prearranged level which is always half of the tank. And it will turn OFF the pump immediately the tank is full. This design will also help in detecting the level of fuel in the vehicles (Stanford, 2011). Initial negotiation In the beginning of the project, an initial negotiated with the project supervisor for the second semester 2017 Suresh Designing and Building the actual model On this project we will be able to build a model which will help in control the level of water in a given container. A constant of the 5V power supply is obtained from the transformer which is then connected to a bridge rectifier which changes the AC to Dc and then a voltage regulator is connected to ensure a constant DC of 5V is maintained (Chiah, 2013). The tank to which the sensor is put is connected to the 5V DC power supply and 8 wires of the sensors of which one wire is connected to the constant 5 V DC supply while others are connected to the transistors. There is the usage of the transistors in this project is very important as itoperates as an inverter, for instance, in ON mode it gives a low voltage at the output when in OFF mode it will give high voltage at its output. All the output of the transistor is connected to the PORT of the Atmega 328 Microcontroller (Stanford, 2011). Out of the 8th level (tank full condition) is not displayed in the seven section display only but also shown with a nonstop lamb which helps to give the indication. This is clearly indicated in the block diagram below. Connecting and Testing Fixing the electrical apparatuses like the microcontrollers, sensors and wires into the system and immediately this is done then the system is tested. The operation of the project is very easy to understand on the three condition operation of the sensor. Water not available If the water tank has no water there will be lack of path between the designating probes which are eight for this case and the other probe which is coupled to the +5V supply such that the base emitter region of the transistor won?t have enough biasing voltage thus it rests in a cutoff region and the output on its collector will be roughly 4.2V. And for Atmega 328 Microcontroller, it employs the active low region ( 0-2 voltage for HIGH and about 3-5 voltage for LOW). Therefore the output of the transistor which will be 4.2 V is now considered LOW by Atmega 328 Microcontroller and a default value is given to Atmega 328 Microcontroller the seven segment which displays 0 indicating that the tank has no water (Burt, 2013). Intermediate levels If the water begins to fill the tank a pathway is recognized amid the sensor probe and the corresponding transistors gets enough biasing at the base of the transistor, they begin to conduct an d now the output will be about VCe ( 1.2-1.8) and this is given by Atmega 328 Microcontroller. This microcontroller is set as an encoder of priority which helps to detect the maximum priority input and shows consistent level of in the seven 7 sector display. The water level for this condition will be in the 7th level then a discontinuous lamp will be activated which informs the operator that the tank will not be filled soon (Stanford, 2011). Water full If the tank is made full, the top of the probe obtains the pathway via water and the equivalent to transistor will get into pathway where the output set to the Atmega 328 Microcontroller with the input microcontroller not only shows the level in the seven section but also it triggers the nonstop lamp where the Audit can fathom that the tank is occupied and then turn OFF the motor and saves water. This will indicate that the water is full in the water tank (Bell, 2014). Preparing reports and presentation A progress presentation will be given on time. A final written report will be provided later on. An oral presentation and demonstration for the final product will take a place at the end of this semester Block Diagram: Hardware Specifications Microcontroller unit MOSFET Transistors Voltage Regulator LED Holder Crystal LCD (162) Transformer Ultrasonic module Diodes Lamp Relay Software Specifications Arduino compiler MC Programming Language: Embedded C References Bell, C. (2014). Behinning Sensor Network . Manchester : Apress. Burt, A. G. (2013). Water Level Sensor and Datalonger Testring and demostration. Washington business: ITRC. Chiah, Y. H. (2013). The development of capacitive Water Level Sensor . Malaysia : University of Malaysia . Stanford, H. W. (2011). HVAC Water Chillers and cooling Tower . Hull: CRC

Wofford v. Evans Essay Example

Wofford v. Evans Essay This case provides elaboration on the right to due process of a student while being detained by school and police authorities in search for a weapon in the school premises to ensure the safety and protect the lives of children entrusted to the care of school officials. The decision basically notes that parental notification is not requisite to due process.Case SummaryJennifer Wofford, mom to ten-year old M.D., filed an appeal at the U.S. Court of Appeals, Fourth Circuit on the district court’s dismissal of her lawsuit against the Botentourt County School Board and Sheriff’s Department as represented by Principal Rita Evans and Associate Principal Erika Rosa of the Colonial Elementary School, including Detective Jason Markham and others. Wofford claims that M.D.’s rights to due process and freedom from unlawful seizures have been violated by the school and the county sheriff. This issue has arisen, when M.D.’s classmates reported to their teacher that M.D. brought a gun in school on the eve of Thanksgiving in 2001. M.D.’s teacher called the associate principal’s attention and thus, Erika Rosa questioned M.D. regarding the gun. M.D. permitted Rosa to search her book bag and her classroom desk but the assistant principal did not find any weapon. On the Monday following Thanksgiving, Principal Evans and Rosa continued the investigation among M.D. and her classmates. While M.D. denied the allegation, several attested that M.D. did brought a gun and one classmate, Josh Bane said that M.D. threw a black handgun into the woods near the school. Concerned, Evans and Rosa called the police and so three detectives came by mid-morning. The detectives questioned M.D.’s classmates and then M.D. who continued to deny having brought a gun to school. After sweeping the campus grounds, the detectives failed to find any gun.Salient Points of the CaseThe Appellate Court affirmed the district court with the following reasons: 1) †Å"School officials must have the leeway to maintain order on school premises and secure a safe environment in which learning can flourish.† For this, the appellate court pointed out: â€Å"when school officials constitutionally seize a student for suspected criminal activity and transmit the basis for their suspicion to the police, any continued detention of the pupil by the police is necessarily justified in its incipience.† The appellate court further explains: â€Å"when the justification for the original detention includes a concern that also warrants police involvement, no violation of the Fourth Amendment occurs if the police detain the pupil while they allay this concern.† 2) â€Å"Imposing a rigid duty of parental notification or a per se rule against detentions of a specified duration would eviscerate the ability of administrators to meet the remedial exigencies of the moment.† For this, the appellate court pointed out that: â€Å"the Constitutio n does not impose a duty of parental notification before the pupils disciplinary detainment while such school guardianship persists.†Supporting LawsThe following major jurisprudences support the case: 1) Bd. of Regents v. Roth, 408 U.S. 564, 570, 92 S.Ct. 2701, 33 L.Ed.2d 548 (1972) which states that â€Å"the range of interests protected by procedural due process is not infinite.† 2) Terry, 392 U.S. at 30, 88 S.Ct. 1868 which essentially says that: â€Å"law enforcement officers may depart from the procedural strictures of the Fourth Amendment when they reasonably conclude ‘that criminal activity may be afoot.’†Concurring or Dissenting Opinions:There are no concurring or dissenting opinions in this case as Judges Williams and Titus unanimously joined Judge Wilkinson’s opinion.ReferencesWest Publishing. (n.d.). â€Å"390 F.3d 318 November 19, 2004.† The Federal Reporter Volume 390 3rd Edition. Retrieved August 4, 2009, from http://bulk. resource.org/courts.gov/c/F3/390/390.F3d.318.03-2209.html

The Biblical Reference in The Grapes of Wrath

The Biblical Reference in The Grapes of Wrath There is a Biblical reference in Revelations to the grapes of wrath that appears to be the earliest known source or inspiration for John Steinbecks famous novel, The Grapes of Wrath.  The passage is sometimes referred to as The Grape Harvest. Revelation 14:17-20 (King James Version, KJV): 17 And another angel came out of the temple which is in heaven, he also having a sharp sickle. 18 And another angel came out from the altar, which had power over fire; and cried with a loud cry to him that had the sharp sickle, saying, Thrust in thy sharp sickle, and gather the clusters of the vine of the earth; for her grapes are fully ripe. 19 And the angel thrust in his sickle into the earth, and gathered the vine of the earth, and cast it into the great wine press of the wrath of God. 20 And the winepress was trodden without the city, and blood came out of the wine press, even unto the horse bridles, by the space of a thousand and six hundred furlongs. With these passages, we read about the final judgment of the wicked (unbelievers), and the complete destruction of the Earth (think Apocalypse, end of the world, and all the other dystopian scenarios). So, why did Steinbeck draw from such violent, destructive imagery for the title of his famous novel? Or, was that even in his mind when he chose the title? Why Is It So Bleak? With Grapes of Wrath, Steinbeck created a novel set in the Depression-era Dust Bowl of Oklahoma. Like the Biblical Job, the Joads had lost everything under disastrous and inexplicable circumstances (the Oklahoma Dust Bowl, where crops and the topsoil literally blew away). Their world had been obliterated/destroyed. Then, with their world torn apart, the Joads packed up all their worldly possessions (like Noah and his family, in their infamous Ark: Noah stood on the ground looking up at the great load of them sitting on top of the truck.), and were forced to set off on a cross-country trek to their Promised Land, California. They were searching for a land of milk and honey, a place where they could work hard and ultimately fulfill the American Dream. They were also following a dream (Grandpa Joad dreamed that hed have as many grapes as he could eat when he reached California). They had very little choice in the situation. They were escaping from their own very-certain destruction (like Lot and his family). The Biblical references dont stop with their journey toward the Promised Land either. The novel is infused with Biblical allusions and innuendo, though Steinbeck often chooses to slant the imagery to fit his own literary vision for the novel. (For example: Instead of the baby being the representative Moses who will lead the people to freedom and the Promised Land, the little rain-soaked body heralds news of utter devastation, starvation, and loss.) Why does Steinbeck use Biblical imagery to infuse his novel with symbolic meaning? In fact, the imagery is so pervasive that some have called the novel a Biblical epic. From Jim Casys perspective, religion offers no answers. But Casy is also a prophet and Christ-like figure. He says: You dont know what youre a doin (which, of course, reminds us of the Biblical line (from Luke 23:34): Father, forgive them; for they know not what they do.

3 Steps to Becoming a Successful Admin Professional

3 Steps to Becoming a Successful Admin Professional Admins are a pretty competent and put together demographic. But we all have our own particular weaknesses- some we’re aware of, some we’re not! No matter your career stage, it never hurts to do a little self-assessment and see what can be improved.Step 1: Assess Your StyleEverybody has their own particular organizational style. Some people make lists. Some people clear out their inbox and sort messages into folders every hour on the hour. Some people have a gnarl of papers on their desk, but always know how to find the one they need! You may be a neat and tidy pile person, and you may not.There are great tests available online to self-assess. But no matter what you do, figuring out what works and doesn’t work for you is an important first step to figuring out what can and should be improved.Step 2: Build Your ToolboxThis is easier said than done, and does require a thorough investigation into Step 1. But once you know your weak areas, it will be much easier to fi nd and hone the tools to help you get them back up to snuff. Google and your trusted friends are a great resource here. So are colleagues whose organization systems you find awe-inspiring. A casual, â€Å"Hey, you have any strategies for file creep you feel like sharing?† People love to brag about how well they do things. They’ll never realize you just cried for help.Step 3: Know the CostIf you don’t shore up your weak spots, you could be wasting lots of your own time, your boss’s time, your company’s money. You could let things slip through the cracks and then forget them. Even if you don’t make any big mistakes, you might be constantly worried that you might, and that stress just isn’t worth it. Better to plug up all the holes in the boat and go forth with confidence that you’re steering it straight and true.Having good- no, great organization can only help you. It will build your reputation and respect level among your cowor kers and supervisors, and will keep you calm and confident in the fact that you’re aces at your job.

Overriding Supreme Court Decisions Statutory Interpretation & Reaction Essay

Overriding Supreme Court Decisions Statutory Interpretation & Reaction Legislation - Essay Example Next, one must ask, what are the powers of the Supreme Court Obviously, the powers that the Congress and the Supreme Court have are going to be different. "The Supreme Court's most important responsibility is to decide cases that raise questions of constitutional interpretation. The Court decides if a law or government action violates the Constitution. This power, known as judicial review, enables the Court to invalidate both federal and state laws when they conflict with its interpretation of the Constitution."2 Secondly, what are Congressional overrides "Congressional overrides are most likely when a Supreme Court interpretation reveals an ideologically fragmented court, relies on the text's plain meaning and ignores legislative signals, and/or rejects positions taken by federal, state, or local government."3 Overrides usually occur when the meaning of a text is skewed and it was misinterpreted by the Court or not ruled on fairly. "Congress is much more likely to override 'plain meaning' decisions that any other type of Supreme Court decision."4 Further, the law requires that certain objectives are met in the reading of a text. "Applying the plain meaning of the text furthers important rule of law values, such as predictability, certainty, and objectivity."6 Usually when Congress overrides the Supreme Court, it is done quickly (usually within two years). However, sometimes the Court may misread the predilections of Congressmembers, or, rather, be cryptic in the way it tells Congress that there are problematic Constitutional issues that need to be resolved. Normally those sorts of overrides are also in a year or so and usually come with added worries that the Court is not functioning efficiently. As is bound to happen, perhaps, certain interest groups such as women and the disabled are usually the key players in Supreme Court statutory decisions. "The Court has been more conservative than Congress on issues involving civil rights. The Court's relative conservatism in civil rights cases can be attributed to the difficulty of applying old statutes and legislative history to unanticipated problems and to the Court's own strongly conservative preferences about civil rights policy. Congress' Democratic majorities have been committed to liberal civil rights enforcement"7 In the 70's, Congress tended to be leaning to the left, politically speaking, while the Supreme Court was more conservative regarding civil rights. As such, the Court generally had to deal with more overrides at that time. That tends to be the case whenever a liberal Congress is harnessed with a conservative Court. However, this is not always the case. "During the late Warren Court and early Burger Court (1967-71), the Court's preferences

Progress of Women in Middle East Essay Example | Topics and Well Written Essays - 2000 words

Progress of Women in Middle East - Essay Example In fact Islamic culture never allows women community to develop as rapidly as the men community does. Even in the twenty first century, women in countries such as Saudi Arabia, Kuwait, UAE, Bahrain etc are facing huge challenges and oppression in their social life. In Saudi Arabia, women are not even allowed to drive their vehicles. The cases of women in other countries in Middle East are also not much different. Dominant male community is causing huge problems to the development of women community in Middle East. Many people believe that the living conditions of Middle Eastern women at present are far better than the Middle Eastern women in the past. The legal system, societal norms, development of science and technology, engineering etc are playing a vital role in the development of women any regions. The cases of Middle East are also not an exception. The call for democratization and the recent incidents in Egypt, Libya and Tunisia forced the Islamic dictators in Middle East to th ink seriously about democratization and giving more freedom to women. This paper analyses how legal system, societal norms, development of science and technology, engineering etc gave momentum to the progress of women in Middle East. In Kuwait, a decade and a half ago, the now late emir promised women suffrage. But that measure was defeated twice by the parliament, including by some liberals, and only passed late in 2005. It will likely take several years before any women actually get elected to the government (Women in the Middle East: Progress or Regress?). Many people have the illusion that the rulers (King or the Emir) are preventing women from getting freedom in the Middle East. In reality, even the so called liberal leaders are not much interested in giving enough freedom to the women community which is evident from the above facts. It should be noted that in most of the Middle Eastern countries, no woman yet to become a minister. In fact the legal systems in Middle East preve nt women from securing top spots in the government. However, the scenario has been changed a lot in the recent past. Sincere efforts are currently made by most of the Middle Eastern governments to give enough participation for women in critical positions. The following statistics give us a clear idea about the developments in legal systems to contribute to the progress of Middle Eastern women. In Morocco, a new family law makes it easier for women to get a divorce, keep custody of their children following a divorce, and puts restrictions on polygamy. Two businesswomen in Saudi Arabia won election to the chamber of commerce. Women hold about 20 percent of the seats in Iraq's national assembly --that's a higher percentage than in the U.S. Congress (Women in the Middle East: Progress or Regress?). It should be noted that even in most important democratic countries such as India or America, women community failed to hold more than 10% of parliament seats. In India, the law enforcing at least 35% women participation in parliament is still under discussion. Under such circumstances, 205 women participation in Iraqi parliament is not a mean act. Even family laws are changing in Middle East at present. Earlier, it was easy for the dominant male community to marry as much as women and divorce them whenever they wanted to do so. The divorced women

Bristol-Myers Squibb Essay Example for Free

Bristol-Myers Squibb Essay In my opinion Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial because Bristol-Myers Squibb fail to disclose the oral side deal with Apotex and its false certification to the FTC. Going to trial would have cost Bristol-Myers a great deal of money and severe penalties from the FTC. Bristol-Myers knew before hand that the FTC opposes agreements that restricted the introduction of generic drugs which could be anti-competitive. Bristol- Myers was hoping that it could have pursued a settlement with Apotex subjected to FTC approval and delay the launch of Apotex generic drug until its patent expire. Bristol-Myers Squibb and Sanofi-Aventis should have attempted to pay Apotex to prevent it from launching the generic drug. It seems that BMS only entered the agreement because they felt that Apotex could not get approval. BMS offered Apotex $60 million break-up fee if the agreement was rejected by the FTC (Baron, 2010). To offer such a high break-up fee meant that BMS was very certain of the denial by the antitrust. The deal offered was to prevent Apotex from launching their version of plavix. The strategy exerted by Sherman of Apotex was considered to be great judgment call on his part as well as the business. I believe he acted ethically in his strategy and negotiated terms that would benefit his business. He performed extensive research and found many distributors who wanted to purchase Plavix at very low and reasonable cost. On August 8th Apotex launched its generic Drug. Sherman states that, â€Å"There should be no mistake that our decision to launch a generic of this blockbuster product at risk is a testament to our commitment to patients, consumers and taxpayers (Baron, 2010). Because he was a good business man he made sure that the product was on the market and sales were soaring. I felt that the FTC and the state attorneys general should have rejected the agreements. Companies must conduct business ethically at all times and not defraud others because of greed. The price that Bristol-Myers paid was fair and it teaches other businesses not to practice business in the matter that they did. Interference from other parties can cause bad decisions to be made also in others opinion. Maybe BMS could have won if it wasn’t up to the attorney general rejecting the proposal. Sometimes, some situations are best left up to the courts to decide. Bristol-Myers Squibb violated the deferred-prosecution agreement. The agreement stated that Bristol-Myers agreed to two years exemplary conduct and supervision from an independent federal monitor. Refusing to pay the money lead to even more question and apparent that they really wanted to defraud Apotex. In September 2006, Lacey instructed BMS to fire CEO Dolan because of his bad judgment.

The end of the road Essay -- Personal Narrative Papers

The end of the road At the end of a journey, it’s always strange to look back on the roads traveled and places visited. It brings with it a sense of nostalgia, a feeling of time passed with the inability, or perhaps unwillingness to go back. I felt like this at the end of the road trip I took this time last year from San Francisco to Alaska. I knew that most likely I’d never again visit those quirky villages in the depths of the Yukon Territory, or stand in the middle of the Alaskan Highway watching a herd of mountain rams cross, miles away from anywhere. And when we reached our destination, the journey seemed far away – separated from the here and now of Whittier, Alaska. And all we had as proof of the 3500 miles traveled were bills for gas and pictures taken along the way. At the end of my semester in EL170, I am left with a very similar feeling of nostalgia and a strange separation from my journey through writing. I look back at genres visited and works â€Å"completed† by our class, and I’m left with a sense of pride at how far we’ve come. And most likely I’ll never again visit where I’ve been, but that doesn’t mean that the memories of where I have visited won’t stay with me for a long time. Thinking way, way back to the world of Non-Fiction shows me just how unexplored my writing really was. Let’s face it, my non-fiction was pretty bad. I had never really written before or had any â€Å"coaching,† so I think my shortcomings were understandable. I found it easy to write because I was drawing from my own experiences, but I found it hard to write well. It felt forced to write about my own experiences. Of all the pieces I wrote, there was one that I liked – my Knowledge Tree. I think that this piece worked better than the othe... ... And it worked. Writing – done. Once I was over the writing hump, I faced the task of creating the digital story. It was difficult, but really fun and it was a great break from the monotony of text book studying which consumed the rest of my life. I feel like my digital story improves as it goes on, simply because I was getting the hang of the idea of the digital story and IMovie. But, in the end I was really proud of what I had made. It was a great experience and I will treasure my digital story forever. So now I’m at the end of my EL170 journey. This has been the best class that I’ve taken in college with the best group of people – professor and tutors included. We created a community in which I could safely release my first writing failures to the world. Words don’t do justice to this class, so I shall leave it at that, and wait for my next journey to start.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No.1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc. and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs.5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition.† According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97.2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0.2% * Kissan Mr Fruit- 0.1% and * Tang- 0.5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs.75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1.8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr. fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No.1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. ___________________________________________________________ References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing.com

Human a&P Ch. 22 Respiratory System

Name:Â   Date:Â   Link to: 22.1 Inhaled air travels in the upper respiratory system 1. Which of the following is not part of the upper respiratory system? A)Nose B)Oral cavity C)Pharynx D)Trachea E)Nasal meatuses Ans:D Link to: 22. 1 Inhaled air travels in the upper respiratory system 2. The conducting zone does NOT act to A)clean air of debris. B)conduct air into the lungs. C)add water to air. D)warm air. E)It does all of the above. Ans:E Link to: 22. 1 Inhaled air travels in the upper respiratory system 3. Which of the following is a passageway for air and food? A)Pharynx B)Larynx C)Paranasal sinuses D)Trachea E)Esophagus Ans:A Link to: 22. 1 Inhaled air travels in the upper respiratory system 4. The opening to the pharynx from the mouth is called A)Palatine B)Hypopharynx C)Meatuses D)Fauces E)Vestibule Ans:D Link to: 22. 2 Inhaled air travels in the lower respiratory system 5. This structure prevents food or water from entering the trachea. A)Arytenoid cartilage B)Epiglottis C)Nasopharynx D)Thyroid cartilage E)Paranasal sinus Ans:B Link to: 22. Inhaled air travels in the lower respiratory system 6. During swallowing, which structure rises? A)Pharynx B)esophagus C)Trachea D)Palatine tonsils E)Primary bronchi Ans:A Link to: 22. 2 Inhaled air travels in the lower respiratory system 7. These are triangular pieces of mostly hyaline cartilage located at the posterior and superior border of the cricoid cartilage. A)Corniculate cartilage B)Arytenoids cartilage C)Cricotracheal cartilage D)Cuneiform cartilage E)Laryngeal cartilage Ans:B Link to: 22. 2 Inhaled air travels in the lower respiratory system 8. Pitch is controlled by A)vibration of the vocal chords. B)tension of the vocal chords. C)layers of cartilage in the vocal chords. D)arrangement of the vocal chords. E)None of the above Ans:B Link to: 22. 2 Inhaled air travels in the lower respiratory system 9. This is located anterior to the esophagus and carries air to the bronchi. A)Trachea B)Larynx C)Nasopharynx D)Pharynx E)None of the above Ans:A Link to: 22. 2 Inhaled air travels in the lower respiratory system 10. This is the primary gas exchange site. A)Trachea B)Bronchiole C)Nasal sinuses D)Alveolus E)Bronchus Ans:D Link to: 22. 2 Inhaled air travels in the lower respiratory system 11. Which of the below tissues maintains open airways in the lower respiratory system? A)Stratified squamous epithelium with keratin B)Ciliated pseudostratified columnar epithelium with goblet cells C)Hyaline cartilage D)Mucus membrane E)Bone Ans:C Link to: 22. 2 Inhaled air travels in the lower respiratory system 12. Which of the below tissues provides the functions of the inner layer of the conducting organs? A)stratified squamous epithelium with keratin B)ciliated pseudostratified columnar epithelium with goblet cells C)cilated cuboidal epithelium with goblet cells D)transitional epithelium with cilia E)columnar connective tissue with goblet cells Ans:B Link to: 22. 2 Inhaled air travels in the lower respiratory system 13. The point where the trachea divides into right and left primary bronchi is a ridge called: A)Carina B)Secondary bronchioles C)Parietal pleura D)Visceral pleura E)Diaphragm Ans:A Link to: 22. 2 Inhaled air travels in the lower respiratory system 14. Which of the below tissues forms the exchange surfaces of the alveolus? A)Stratified squamous epithelium B)Ciliated pseudostratified columnar epithelium with goblet cells C)Simple squamous epithelium D)Hyaline cartilage E)Columnar connective tissue with goblet cells Ans:C Link to: 22. 2 Inhaled air travels in the lower respiratory system 15. These are cells of the alveoli that produce surfactant. A)Type I alveolar cells B)Type II alveolar cells C)Type III alveolar cells D)Surface cells E)Macrophages Ans:B Link to: 22. 3 Inhalation and exhalation 16. This is direction of diffusion of gases at capillaries near systemic cells. A)Oxygen into blood, Carbon dioxide into blood B)Oxygen out of blood, Carbon dioxide into blood C)Oxygen into blood, Carbon dioxide out of blood D)Oxygen out of blood, Carbon dioxide out of blood E)None of the above is correct. Ans:B Link to: 22. 3 Inhalation and exhalation 17. This is direction of diffusion of gases at the alveoli of the lungs. A)Oxygen into blood , Carbon dioxide into blood B)Oxygen out of blood , Carbon dioxide into blood C)Oxygen into blood , Carbon dioxide out of blood D)Oxygen out of blood , Carbon dioxide out of blood E)None of the above is correct. Ans:C Link to: 22. 3 Inhalation and exhalation 18. Exhalation begins when A)Inspiratory muscles relax B)Diaphragm contracts C)Blood circulation is the lowest D)Inspiratory muscles relax and the diaphragm contracts E)All of the above Ans:A Link to: 22. 3 Inhalation and exhalation 19. This means the lungs and the chest wall expand easily. A)High surface tension B)Low surface tension C)High compliance D)Low compliance E)None of the above Ans:C Link to: 22. 4 Lung volumes 20. The conducting airways with the air that does not undergo gas exchange are known as the A)inspiratory volume. B)expiratory reserve volume. C)minimal volume. D)residual volume. E)anatomic dead space. Ans:E Link to: 22. 4 Lung volumes 21. This is the sum of the residual and the expiratory reserve volume. A)Total lung capacity B)Functional residual capacity C)Inspiratory capacity D)Vital capacity E)Minimal volume Ans:B Link to: 22. 6 Respiration 22. Which of the following is not a factor that the rate of pulmonary and systemic gas exchange depends on? A)Partial pressure difference of the gases B)Surface area for gas exchange C)Diffusion distance D)Molecular weight and solubility of the gases E)Force of contraction of diaphragm Ans:E Link to: 22. 7 Oxygen is primarily transported 23. Which is the dominant method of carbon dioxide transport? A)Bound to hemoglobin B)Bound to oxygen C)Dissolved in plasma as a gas D)Dissolved in plasma as bicarbonate ions E)Diffusion Ans:D Link to: 22. 10 Acid-base balance 24. When blood pH drops then the amount of oxyhemoglobin _______ and oxygen delivery to the tissue cells ________________. A)increases, increases B)Increases, decreases C)Decreases, increases D)Decreases, decreases E)Does not change, does not change Ans:C Link to: 22. 7 Oxygen is primarily transported 25. Which is a factor that does NOT affect hemoglobin's affinity for oxygen? A)pH of blood B)Partial pressure of the oxygen C)Amount of oxygen available D)Temperature E)Respiratory rate Ans:E Use the following to answer questions 26-36 Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 26. Where are the nasal conchae? A)A B)C C)T D)U E)V Ans:B Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 27. Where is the lingual tonsil? A)C B)E C)N D)P E)F Ans:E Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 28. Which tonsils are found in the oropharynx? A)V B)R C)S D)Q E)U Ans:B Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 29. What is also referred to as the Adam's Apple? A)G B)H C)I D)J E)K Ans:D Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 30. Where is the larynx? A)I B)M C)L D)N E)O Ans:A Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 31. This is a ring of hyaline cartilage that forms the inferior wall of the larynx. A)J B)K C)G D)H E)O Ans:B Reference: Ref 22-1Link to: 22. Inhaled air travels in the upper respiratory system 32. Where is the uvula? A)E B)F C)Q D)S E)U Ans:D Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 33. Where are the palatine tonsils? A)E B)F C)R D)U E)None of the above Ans:C Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 34. Where is the soft palate? A)C B)E C)G D)Q E)S Ans:B Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 35. Where is the epiglottis? A)O B)R C)S D)F E)Q Ans:A Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 36. Where are the olfactory receptors found? A)A B)B C)C D)D E)U Ans:B Use the following to answer questions 37-40: Reference: Ref 22-2Link to: 22. 2 Inhaled air travels in the lower respiratory system 37. What is line D pointing to? A)Thyrohyoid membrane B)Arytenoid cartilage C)Cricothyroid ligament D)Cricoid cartilage E)Tracheal cartilage Ans:B Reference: Ref 22-2Link to: 22. 2 Inhaled air travels in the lower respiratory system 38. Where is the cricoid cartilage? A)D B)E C)F D)G E)H Ans:E Reference: Ref 22-2 Link to: 22. 2 Inhaled air travels in the lower respiratory system 39. Where is the tracheal cartilage? A)J B)I C)H D)G E)F Ans:A Reference: Ref 22-2 Link to: 22. 2 Inhaled air travels in the lower respiratory system 40. What is line A pointing to? A)Hyoid bone B)Trachea C)Adams Apple D) Thyroid E) Epiglottis Ans:E Use the following to answer questions 41-45: Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 41. What line is pointing to the left terminal bronchiole? A)G B)N C)H D)A E)None of the above Ans:B Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 42. What is line J pointing to? A)Right secondary bronchus B)Left secondary bronchus C)Right primary bronchus D)Left primary bronchus E)Carina Ans:D Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 43. Where is the right bronchiole? A)F B)G C)H D)L E)M Ans:B Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 44. What lines are pointing to tertiary bronchi? A)E and K B)D and J C)F and L D)H and M E)A and B Ans:C Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 45. What is line B pointing to? A)Carina B)Visceral pleura C)Parietal pleura D)Pleural cavity E)Diaphragm Ans:C Use the following to answer questions 46-48: Reference: Ref 22-4Link to: 22. 2 Inhaled air travels in the lower respiratory system 46. Identify the alveolar sac. A)A B)B C)C D)D E)E Ans:D Reference: Ref 22-4Link to: 22. 2 Inhaled air travels in the lower respiratory system 47. What is line C pointing to? A)Terminal bronchiole B)Respiratory bronchiole C)Alveolar ducts D)Alveolar sac E)Alveoli Ans:C Reference: Ref 22-4Link to: 22. 2 Inhaled air travels in the lower respiratory system 48. Where is the terminal bronchiole? A)A B)B C)C D)D E)E Ans:A Â  Use the following to answer questions 49-51: Reference: Ref 22-5Link to: 22. 2 Inhaled air travels in the lower respiratory system 49. This provides disease resistance within the lungs. A)A B)B C)C D)D E)None of the above Ans:D Reference: Ref 22-5Link to: 22. 2 Inhaled air travels in the lower respiratory system 50. Which cells are the main sites of gas exchange? A)A B)B C)C D)D E)All of the above Ans:C Reference: Ref 22-5Link to: 22. 2 Inhaled air travels in the lower respiratory system 51. Which cell secretes surfactant? A)A B)B C)C D)D E)None of the above Ans:A Link to: 22. 8 The basic rhythm of respiration 52. The basic rhythm of respiration is controlled by the A)pons. B)medulla oblongata. C)hypothalamus. D)pneumotaxic area. E)apneustic area. Ans:B Link to: 22. 6 Respiration occurs between alveoli 53. The exchange of gases between blood in the systemic capillaries and tissue cells is called A)pulmonary ventilation. B)internal respiration. C)external respiration. D)expiration. E)inspiration. Ans:B Link to: 22. 3 Inhalation and exhalation 54. For air to enter the lungs during inhalation A)the pressure inside the lungs must become lower than the atmospheric pressure. B)the pressure inside the lungs must be higher than the atmospheric pressure. C)the pressure inside the lungs must be equal to the atmospheric pressure. D)the size of the lungs must be decreased. E)the diaphragm has to be relaxed. Ans:A Link to: 22. 6 Respiration occurs between alveoli 55. Which of the following affect(s) the release of oxygen from hemoglobin? A)partial pressure of oxygen B)temperature C)acidity D)carbon dioxide in the tissue E)all of the above. Ans:E Link to: 22. 7 Oxygen is primarily transported 56. Carbon monoxide: A)binds weakly to amino acids within hemoglobin B)binds to the heme group of hemoglobin C)binds more strongly to the heme than oxygen does D)binds weakly to amino acids within hemoglobin and binds to the heme group of hemoglobin E)binds to the heme group of hemoglobin and binds more strongly to the heme than oxygen does Ans:E Link to: 22. 3 Inhalation and exhalation 57. Name and briefly describe the three basic processes of respiration. Ans:1. Pulmonary ventilation is the movement of air in and out of the lungs due to contraction and relaxation of muscles that control the size of the thoracic cavity. 2. External respiration is the exchange of gases between the air in the alveoli and the blood in the pulmonary capillaries. 3. Internal respiration is the exchange of gases between the blood in the systemic capillaries and tissues. Link to: 22. 3 Inhalation and exhalation 58. Describe the inward forces of elastic recoil, and explain why the lungs do not normally collapse during expiration. Ans:Elastic recoil is the recoil of elastic fibers stretched during inspiration and the pull of the surface tension of alveolar fluid. Intrapleural pressure is always subatmospheric during normal breathing, which tends to pull lungs outward and to keep alveolar pressure from equalizing with atmospheric pressure. Surfactant in alveolar fluid decreases surface tension to help prevent collapse. Link to: 22. 3 Inhalation and exhalation Inhalation and exhalation, 22. 5: Oxygen and carbon and 22. 6: Respiration 59. In chronic emphysema, some alveoli merge together and some are replaced with fibrous connective tissue. In addition, the bronchioles are often inflamed, and expiratory volume is reduced. Using proper respiratory system terminology, explain at least four reasons why affected individuals will have problems with ventilation and external respiration. Ans:Answers could include: reduced compliance (reduces ability to increase thoracic volume); increased airway resistance (decreases tidal volume); decreased diffusion due to increased diffusion distance, decreased surface area, and changes in partial pressures of gases (altering gradients). Other answers may be acceptable. Human a&P Ch. 22 Respiratory System Name:Â   Date:Â   Link to: 22.1 Inhaled air travels in the upper respiratory system 1. Which of the following is not part of the upper respiratory system? A)Nose B)Oral cavity C)Pharynx D)Trachea E)Nasal meatuses Ans:D Link to: 22. 1 Inhaled air travels in the upper respiratory system 2. The conducting zone does NOT act to A)clean air of debris. B)conduct air into the lungs. C)add water to air. D)warm air. E)It does all of the above. Ans:E Link to: 22. 1 Inhaled air travels in the upper respiratory system 3. Which of the following is a passageway for air and food? A)Pharynx B)Larynx C)Paranasal sinuses D)Trachea E)Esophagus Ans:A Link to: 22. 1 Inhaled air travels in the upper respiratory system 4. The opening to the pharynx from the mouth is called A)Palatine B)Hypopharynx C)Meatuses D)Fauces E)Vestibule Ans:D Link to: 22. 2 Inhaled air travels in the lower respiratory system 5. This structure prevents food or water from entering the trachea. A)Arytenoid cartilage B)Epiglottis C)Nasopharynx D)Thyroid cartilage E)Paranasal sinus Ans:B Link to: 22. Inhaled air travels in the lower respiratory system 6. During swallowing, which structure rises? A)Pharynx B)esophagus C)Trachea D)Palatine tonsils E)Primary bronchi Ans:A Link to: 22. 2 Inhaled air travels in the lower respiratory system 7. These are triangular pieces of mostly hyaline cartilage located at the posterior and superior border of the cricoid cartilage. A)Corniculate cartilage B)Arytenoids cartilage C)Cricotracheal cartilage D)Cuneiform cartilage E)Laryngeal cartilage Ans:B Link to: 22. 2 Inhaled air travels in the lower respiratory system 8. Pitch is controlled by A)vibration of the vocal chords. B)tension of the vocal chords. C)layers of cartilage in the vocal chords. D)arrangement of the vocal chords. E)None of the above Ans:B Link to: 22. 2 Inhaled air travels in the lower respiratory system 9. This is located anterior to the esophagus and carries air to the bronchi. A)Trachea B)Larynx C)Nasopharynx D)Pharynx E)None of the above Ans:A Link to: 22. 2 Inhaled air travels in the lower respiratory system 10. This is the primary gas exchange site. A)Trachea B)Bronchiole C)Nasal sinuses D)Alveolus E)Bronchus Ans:D Link to: 22. 2 Inhaled air travels in the lower respiratory system 11. Which of the below tissues maintains open airways in the lower respiratory system? A)Stratified squamous epithelium with keratin B)Ciliated pseudostratified columnar epithelium with goblet cells C)Hyaline cartilage D)Mucus membrane E)Bone Ans:C Link to: 22. 2 Inhaled air travels in the lower respiratory system 12. Which of the below tissues provides the functions of the inner layer of the conducting organs? A)stratified squamous epithelium with keratin B)ciliated pseudostratified columnar epithelium with goblet cells C)cilated cuboidal epithelium with goblet cells D)transitional epithelium with cilia E)columnar connective tissue with goblet cells Ans:B Link to: 22. 2 Inhaled air travels in the lower respiratory system 13. The point where the trachea divides into right and left primary bronchi is a ridge called: A)Carina B)Secondary bronchioles C)Parietal pleura D)Visceral pleura E)Diaphragm Ans:A Link to: 22. 2 Inhaled air travels in the lower respiratory system 14. Which of the below tissues forms the exchange surfaces of the alveolus? A)Stratified squamous epithelium B)Ciliated pseudostratified columnar epithelium with goblet cells C)Simple squamous epithelium D)Hyaline cartilage E)Columnar connective tissue with goblet cells Ans:C Link to: 22. 2 Inhaled air travels in the lower respiratory system 15. These are cells of the alveoli that produce surfactant. A)Type I alveolar cells B)Type II alveolar cells C)Type III alveolar cells D)Surface cells E)Macrophages Ans:B Link to: 22. 3 Inhalation and exhalation 16. This is direction of diffusion of gases at capillaries near systemic cells. A)Oxygen into blood, Carbon dioxide into blood B)Oxygen out of blood, Carbon dioxide into blood C)Oxygen into blood, Carbon dioxide out of blood D)Oxygen out of blood, Carbon dioxide out of blood E)None of the above is correct. Ans:B Link to: 22. 3 Inhalation and exhalation 17. This is direction of diffusion of gases at the alveoli of the lungs. A)Oxygen into blood , Carbon dioxide into blood B)Oxygen out of blood , Carbon dioxide into blood C)Oxygen into blood , Carbon dioxide out of blood D)Oxygen out of blood , Carbon dioxide out of blood E)None of the above is correct. Ans:C Link to: 22. 3 Inhalation and exhalation 18. Exhalation begins when A)Inspiratory muscles relax B)Diaphragm contracts C)Blood circulation is the lowest D)Inspiratory muscles relax and the diaphragm contracts E)All of the above Ans:A Link to: 22. 3 Inhalation and exhalation 19. This means the lungs and the chest wall expand easily. A)High surface tension B)Low surface tension C)High compliance D)Low compliance E)None of the above Ans:C Link to: 22. 4 Lung volumes 20. The conducting airways with the air that does not undergo gas exchange are known as the A)inspiratory volume. B)expiratory reserve volume. C)minimal volume. D)residual volume. E)anatomic dead space. Ans:E Link to: 22. 4 Lung volumes 21. This is the sum of the residual and the expiratory reserve volume. A)Total lung capacity B)Functional residual capacity C)Inspiratory capacity D)Vital capacity E)Minimal volume Ans:B Link to: 22. 6 Respiration 22. Which of the following is not a factor that the rate of pulmonary and systemic gas exchange depends on? A)Partial pressure difference of the gases B)Surface area for gas exchange C)Diffusion distance D)Molecular weight and solubility of the gases E)Force of contraction of diaphragm Ans:E Link to: 22. 7 Oxygen is primarily transported 23. Which is the dominant method of carbon dioxide transport? A)Bound to hemoglobin B)Bound to oxygen C)Dissolved in plasma as a gas D)Dissolved in plasma as bicarbonate ions E)Diffusion Ans:D Link to: 22. 10 Acid-base balance 24. When blood pH drops then the amount of oxyhemoglobin _______ and oxygen delivery to the tissue cells ________________. A)increases, increases B)Increases, decreases C)Decreases, increases D)Decreases, decreases E)Does not change, does not change Ans:C Link to: 22. 7 Oxygen is primarily transported 25. Which is a factor that does NOT affect hemoglobin's affinity for oxygen? A)pH of blood B)Partial pressure of the oxygen C)Amount of oxygen available D)Temperature E)Respiratory rate Ans:E Use the following to answer questions 26-36 Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 26. Where are the nasal conchae? A)A B)C C)T D)U E)V Ans:B Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 27. Where is the lingual tonsil? A)C B)E C)N D)P E)F Ans:E Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 28. Which tonsils are found in the oropharynx? A)V B)R C)S D)Q E)U Ans:B Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 29. What is also referred to as the Adam's Apple? A)G B)H C)I D)J E)K Ans:D Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 30. Where is the larynx? A)I B)M C)L D)N E)O Ans:A Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 31. This is a ring of hyaline cartilage that forms the inferior wall of the larynx. A)J B)K C)G D)H E)O Ans:B Reference: Ref 22-1Link to: 22. Inhaled air travels in the upper respiratory system 32. Where is the uvula? A)E B)F C)Q D)S E)U Ans:D Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 33. Where are the palatine tonsils? A)E B)F C)R D)U E)None of the above Ans:C Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 34. Where is the soft palate? A)C B)E C)G D)Q E)S Ans:B Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 35. Where is the epiglottis? A)O B)R C)S D)F E)Q Ans:A Reference: Ref 22-1Link to: 22. 1 Inhaled air travels in the upper respiratory system 36. Where are the olfactory receptors found? A)A B)B C)C D)D E)U Ans:B Use the following to answer questions 37-40: Reference: Ref 22-2Link to: 22. 2 Inhaled air travels in the lower respiratory system 37. What is line D pointing to? A)Thyrohyoid membrane B)Arytenoid cartilage C)Cricothyroid ligament D)Cricoid cartilage E)Tracheal cartilage Ans:B Reference: Ref 22-2Link to: 22. 2 Inhaled air travels in the lower respiratory system 38. Where is the cricoid cartilage? A)D B)E C)F D)G E)H Ans:E Reference: Ref 22-2 Link to: 22. 2 Inhaled air travels in the lower respiratory system 39. Where is the tracheal cartilage? A)J B)I C)H D)G E)F Ans:A Reference: Ref 22-2 Link to: 22. 2 Inhaled air travels in the lower respiratory system 40. What is line A pointing to? A)Hyoid bone B)Trachea C)Adams Apple D) Thyroid E) Epiglottis Ans:E Use the following to answer questions 41-45: Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 41. What line is pointing to the left terminal bronchiole? A)G B)N C)H D)A E)None of the above Ans:B Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 42. What is line J pointing to? A)Right secondary bronchus B)Left secondary bronchus C)Right primary bronchus D)Left primary bronchus E)Carina Ans:D Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 43. Where is the right bronchiole? A)F B)G C)H D)L E)M Ans:B Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 44. What lines are pointing to tertiary bronchi? A)E and K B)D and J C)F and L D)H and M E)A and B Ans:C Reference: Ref 22-3Link to: 22. 2 Inhaled air travels in the lower respiratory system 45. What is line B pointing to? A)Carina B)Visceral pleura C)Parietal pleura D)Pleural cavity E)Diaphragm Ans:C Use the following to answer questions 46-48: Reference: Ref 22-4Link to: 22. 2 Inhaled air travels in the lower respiratory system 46. Identify the alveolar sac. A)A B)B C)C D)D E)E Ans:D Reference: Ref 22-4Link to: 22. 2 Inhaled air travels in the lower respiratory system 47. What is line C pointing to? A)Terminal bronchiole B)Respiratory bronchiole C)Alveolar ducts D)Alveolar sac E)Alveoli Ans:C Reference: Ref 22-4Link to: 22. 2 Inhaled air travels in the lower respiratory system 48. Where is the terminal bronchiole? A)A B)B C)C D)D E)E Ans:A Â  Use the following to answer questions 49-51: Reference: Ref 22-5Link to: 22. 2 Inhaled air travels in the lower respiratory system 49. This provides disease resistance within the lungs. A)A B)B C)C D)D E)None of the above Ans:D Reference: Ref 22-5Link to: 22. 2 Inhaled air travels in the lower respiratory system 50. Which cells are the main sites of gas exchange? A)A B)B C)C D)D E)All of the above Ans:C Reference: Ref 22-5Link to: 22. 2 Inhaled air travels in the lower respiratory system 51. Which cell secretes surfactant? A)A B)B C)C D)D E)None of the above Ans:A Link to: 22. 8 The basic rhythm of respiration 52. The basic rhythm of respiration is controlled by the A)pons. B)medulla oblongata. C)hypothalamus. D)pneumotaxic area. E)apneustic area. Ans:B Link to: 22. 6 Respiration occurs between alveoli 53. The exchange of gases between blood in the systemic capillaries and tissue cells is called A)pulmonary ventilation. B)internal respiration. C)external respiration. D)expiration. E)inspiration. Ans:B Link to: 22. 3 Inhalation and exhalation 54. For air to enter the lungs during inhalation A)the pressure inside the lungs must become lower than the atmospheric pressure. B)the pressure inside the lungs must be higher than the atmospheric pressure. C)the pressure inside the lungs must be equal to the atmospheric pressure. D)the size of the lungs must be decreased. E)the diaphragm has to be relaxed. Ans:A Link to: 22. 6 Respiration occurs between alveoli 55. Which of the following affect(s) the release of oxygen from hemoglobin? A)partial pressure of oxygen B)temperature C)acidity D)carbon dioxide in the tissue E)all of the above. Ans:E Link to: 22. 7 Oxygen is primarily transported 56. Carbon monoxide: A)binds weakly to amino acids within hemoglobin B)binds to the heme group of hemoglobin C)binds more strongly to the heme than oxygen does D)binds weakly to amino acids within hemoglobin and binds to the heme group of hemoglobin E)binds to the heme group of hemoglobin and binds more strongly to the heme than oxygen does Ans:E Link to: 22. 3 Inhalation and exhalation 57. Name and briefly describe the three basic processes of respiration. Ans:1. Pulmonary ventilation is the movement of air in and out of the lungs due to contraction and relaxation of muscles that control the size of the thoracic cavity. 2. External respiration is the exchange of gases between the air in the alveoli and the blood in the pulmonary capillaries. 3. Internal respiration is the exchange of gases between the blood in the systemic capillaries and tissues. Link to: 22. 3 Inhalation and exhalation 58. Describe the inward forces of elastic recoil, and explain why the lungs do not normally collapse during expiration. Ans:Elastic recoil is the recoil of elastic fibers stretched during inspiration and the pull of the surface tension of alveolar fluid. Intrapleural pressure is always subatmospheric during normal breathing, which tends to pull lungs outward and to keep alveolar pressure from equalizing with atmospheric pressure. Surfactant in alveolar fluid decreases surface tension to help prevent collapse. Link to: 22. 3 Inhalation and exhalation Inhalation and exhalation, 22. 5: Oxygen and carbon and 22. 6: Respiration 59. In chronic emphysema, some alveoli merge together and some are replaced with fibrous connective tissue. In addition, the bronchioles are often inflamed, and expiratory volume is reduced. Using proper respiratory system terminology, explain at least four reasons why affected individuals will have problems with ventilation and external respiration. Ans:Answers could include: reduced compliance (reduces ability to increase thoracic volume); increased airway resistance (decreases tidal volume); decreased diffusion due to increased diffusion distance, decreased surface area, and changes in partial pressures of gases (altering gradients). Other answers may be acceptable.

The Relationship Between Carlos Castaneda and Don Juan essays

The Relationship Between Carlos Castaneda and Don Juan essays Carlos Castaneda was interested in collecting and studying medicinal plants, especially the uses of the hallucinogenic cactus- peyote. A friend of his had put him in contact with Juan Matus, a Yaqui Indian that knew a great deal of plants. Their introduction lead him to believe that don Juan was a man that could appreciate directness and (he) decided to boldly tackle him with a request (1). He wanted him to become his informant in exchange for some sort of monetary reward. Don Juan quickly refused any type of monetary reward. I think that he felt that there was no need for monetary reward because he said that perhaps there is nothing to learn about plants, because there is nothing to say about them (6). It was unthinkable for him to take his money. Don Juan said to Carlos you can ask me anything you want. I will tell you what I know and I will tell you what to do with it (6). The teacher-student contract in the first several chapters of Journey to Ixtlan is one of an even exchange more specifically an exchange of times. Don Juan doesnt want money; he told Carlos pay me for my time... with your time (5). By exchanging times they are both at an equal level. Neither one is better than the other because they are on the same page. Exchanging money for knowledge implies that one person is better than the other either on a social scale or on an intellectual scale and the exchange is not even. Furthermore, by exchanging times, there are no expectations and there is an ambience of lesser constraints and more can come out of the experience. Carlos Castaneda expects to learn about medicinal plants, especially peyote from don Juan. After all, that was the purpose in approaching him. However, this is not the case. Thus far, all of his encounters with don Juan have involved something else other than plants except for the incident in the dessert where he is prompted to t...

Pierre Bourdieu Biography and His Work

Pierre Bourdieu Biography and His Work Pierre Bourdieu was a renowned sociologist and public intellectual who made significant contributions to  general sociological theory, theorizing the link between education and culture, and research into the intersections of taste, class, and education. He is well known for pioneering such terms as symbolic violence, cultural capital, and habitus. His book  Distinction: A Social Critique of the Judgment of Taste  is the most cited sociology text in recent decades. Biography Bourdieu was born August 1, 1930, in Denguin, France, and died in Paris on January 23, 2002. He grew up in a small village in the south of France and attended a public high school nearby before moving to Paris to attend  the Lycà ©e Louis-le-Grand. Following that, Bourdieu studied philosophy at the École Normale Supà ©rieure- also in Paris. Career and Later Life Upon graduation, Bourdieu taught philosophy at the high school of Moulins, a small town in mid-central France, before serving in the French army in Algeria, then taking a post as lecturer in Algiers in 1958. Bourdieu conducted ethnographic research  while the Algerian War continued. He studied the conflict via the Kabyle people, and the results of this study were published in Bourdieus first book, Sociologie de LAlgerie (The Sociology of  Algeria). Following his time in Algiers, Bourdieu returned to Paris in 1960. Shortly after he commenced teaching at the University of Lille, where he worked until 1964. It was at this time that Bourdieu became Director of Studies at the École des Hautes Études en Sciences Sociales and founded the Center for European Sociology. In 1975 Bourdieu helped found the interdisciplinary journal Actes de la Recherche en Sciences Sociales, which he shepherded until his death. Through this journal, Bourdieu sought to denationalize social science, to break down the preconceived notions of ordinary and scholarly common sense, and to break out of established forms of scientiï ¬ c communication by commingling analysis, raw data, ï ¬ eld documents, and pictorial illustrations. Indeed, the motto for this journal was to display and to demonstrate. Bourdieu received many honors and awards in his life, including Mà ©daille dOr du Centre National de la Recherche Scientifique in 1993;  the Goffman Prize from the University of California, Berkeley in 1996; and in 2001, the Huxley Medal of the Royal Anthropological Institute. Influences Bourdieus work was influenced by founders of sociology, including Max Weber, Karl Marx, and Émile Durkheim, as well as by other scholars from the disciplines of anthropology and philosophy. Major Publications The School as a Conservative Force (1966)Outline of a Theory of Practice (1977)Reproduction in Education, Society, and Culture (1977)Distinction: A Social Critique of the Judgment of Taste (1984)Forms of Capital (1986)Language and Symbolic Power  (1991)

Global Law Essay Example | Topics and Well Written Essays - 2500 words

Global Law - Essay Example Her inner thighs, buttocks, perineum, genital areas and groin were severely burned that she had to be admitted for treatment to the hospital for 8 days. While in the hospital for treatment, Liebeck went through skin grafting and debridement treatments. Liebeck filled a claim with McDonalds for $20,000.00, but McDonald refused to pay the said amount so Liebeck brought the case to court. During the discovery proceedings, McDonalds produced documents showing more than 700 claims by people burned by its coffee between 1982 and 1992 and a number of these claims were similar to that of Liebeck. The documents presented by McDonalds proved that McDonalds knows about the hazards that its coffee products have on drive-thru costumers. McDonalds’ quality assurance manager also said that based on the advice of its consultants, the company made it a policy to keep its coffee between 180 and 190 degrees Fahrenheit to keep its taste. This policy stands even though other companies serve their coffee lower temperature and coffee is normally served at home around 135 to 140 degrees. McDonalds’ quality assurance manager admitted that the company did not evaluate the safety ramifications that this practice may have on the costumers. He also acknowledged the fact that any food items served as 140 degrees or more may cause burning. He also acknowledged the fact that since McDonalds’ coffee is between 180 and 190 degrees, the coffee is not fit for consumption as it would cause burning on the mount and throat. 2. Issues to be decided by the court a. Whether or not Liebeck is entitled to compensation for the pains and sufferings that she went through after she was burned by the coffee bought from McDonalds. b. Whether or not McDonalds observed proper safety measures to protect its clients from possible harm that its products may cause. 3. Facts Relied Upon by Stella In arguing her case in court, Liebeck relied on the testimonies of a scholar in thermodynamics applie d to human skin burns. According to the expert, 180 degrees, liquids can cause third degree burns in a matter of two to seven seconds. The degree of the damage on human skin reduces exponentially as the temperature of the liquid reduces to 155 degrees and below. If Liebeck’s coffee had been around 155 degrees when it spilled on her lap, she may not suffer serious burns. 4. McDonald’s Defense McDonald claimed that its costumers buy coffee on their way to work or home with the intention of drinking the coffee once they arrive at their destination. As it is, the coffee would have enough time to cool down along the way so it will not be scalding hot when the costumers get to drink them. Another defense posed by McDonalds is that its costumers know that the coffee they buy from the drive-thru is hot and the costumers want it that way. 5. Court Decision The jury awarded Liebeck $200,000 in compensatory damages and another $2.7 million in punitive damages. The compensatory da mages were later on reduced by the jury to $160,000 since Liebeck was also at fault. The trial court, on the other hand, reduced the punitive damages to $480,000.00. 6. Opinion on the case Awarding both compensatory and punitive damages to Liebeck is only fitting in this case because McDonalds committed gross negligence in doing its job to protect its costumers. However, I do not agree with the jury’

Management of change Speech or Presentation Example | Topics and Well Written Essays - 1000 words

Management of change - Speech or Presentation Example Secondly, the choice of resistance to change as a major issue that Mark will face is informed by the fact that Mark has established a two-stage strategy that seeks to eliminate the weaker trainers and retain the stronger ones, meaning that the weak trainers will certainly apply resistance strategies to ensure that they are not eliminated. According to the ADKAR Model of change management, effective change can only be attained, if the people targeted for change within the organization are well involved throughout the process of change. Thus, based on the provisions of the ADKAR Model, to make change successful, the people to be affected by the change must be made aware of the intended change (Bourda, 2013:5). Additionally, the ADKAR Model also provides that for change to be effective within an organization, the desire of the people affected by the change to participate and support the change must be cultivated, before the change process begins (Prosci Inc., 2012:4). However, in the NFW Corporation, Mark Jones is planning on instituting change within the organization through a secret process which the trainers will only become aware after they have passed the first stage of the interview process. The problem associated with Mark’s strategy is that it overlooks both the fundamental provisions of awareness creatio n and cultivation of desire for participation and support for change before beginning the change process, as provided under the ADKAR Model. This simply means that the trainers will be participating in the change process blindly, until at a later stage of the change process, when they will be informed of the impending transformation in their job description and also in their work practices. This strategy possess the danger of backfiring at the onset of the second-stage of the change process as planned by Mark, since once the trainers become aware of his plan to change both the job description and job practices, the trainers will most

Business Article from NY times, Economist, Bloomberg

Business from NY times, Economist, Bloomberg - Article Example The poor performance of the stock market has reduced the returns of investors on their savings and the declining interest rates mean that a large pension pot would be required to generate a certain retirement income. The cost of providing pensions to employees has increased thus the shift to defined contribution plans. According to the article, most employees have a problem with deferred gratifications and only few have the self-control to delay their pensions. Employees have to wait for long period up to 40 years for the pension to pay-off, but the pension pot may not be worth their contributions (Buttonwood 73). According to the author, British Institute and Faculty of Actuaries has examined whether there are possibilities of offering guaranteed pensions in the Defined Contributions market. The article offers a simple method of offering (virtually) guaranteed pension if investors buy the index-linked government bonds since savings are protected against any inflation and government cannot default (Buttonwood 73). However, the returns are low, and thus why most government pension and corporate funds have invested heavily in equities hoping excess returns in equity market will make them make lower contributions. Accordingly, one can hedge against the equity risk by buying derivatives such as a put option that guarantees the derivative holder the option of selling the shares at a set price but over the long term put options will be more expensive that short-term contracts (Buttonwood 73). Other approached of offering the guaranteed pensions in DC market include using complex hedging strategies that rebalance the portfolio to eliminate any substantial losses. This involves using the high returns of equities in a low-risk manner thus reducing the costs of purchasing a guarantee (Buttonwood 73). However, the actuaries have failed in calculating the costs of guarantee, and protection against inflation. From this perspective, pensions are long term

Child Abuse: Long term harms

Child Abuse: Long term harms Parents today dont realize that the harm that they are doing to their children will eventually be passed down from generation to generation; their children are todays abused tomorrows abusers. Obviously, parents or guardians will not understand the impact that is caused to their child until they acknowledging there childs choice in life style. In particular, child abuse is a mistreatment of a child by a parent or guardian, including neglect, beating, and, sexual molestation (Salus). Child abuse has an enormous impact among many families globally because child abuse is a detrimental aspect of a childs life as well as the developmental stages in a childs life, which would cause them to have physical, psychological, or behavioral consequences as they grow. Therefore, the maltreatment and neglect in child abuse is a causative factor in youth suicide, crime, homeless, mental illness, drug and alcohol abuse as well as unemployment in a victims life span (info,†¦.). In particular, there are parents, guardians and even caregivers that would imply that an injury resulting from abuse is accidental because they did not intended to hurt the child. For example, some guardians that discipline there children could be abusing them psychologically or even physically (Asseal). Additionally, people would think that the way they discipline a child is perfectly fine because they want them to learn how to do it the proper way (Bissel). The parental or guardian will always try to make the right choice which would be either to let it go or punish the child. To summarize, people will never know how much the discipline or punishment can lead to in the long run. My expository thesis statement is child abuse is an enormous problem among many families globally because child abuse is a detrimental aspect of a childs life as well as the developmental stages in a childs life, which would cause them to have physical, psychological, or behavioral consequences as they grow . Indeed, many people say that child abuse should be legal because an injury resulting from physical abuse is not accidental the parent or caregiver may not have intended to hurt the child. However, child abuse shouldnt be legalize under any certain circumstance because children can end up with physical, psychological or even behavioral consequences. Initially, child abuse should not be legalized under any circumstance because as children get older they can generate a physical consequence. It is stated that physical abuse is among of the top three largest types of child abuse that affect the children globally. For instance, during 2003 18.9 percent of children were physically abused (Services,†¦). Likewise, more than one-quarter of children who had been in foster care for longer than 12 months had some lasting or recurring health problem (Bissell). As a result it has been shown, in some cases, to cause important regions of the brain to fail to form or grow properly, resulting in impaired development (Bissell). In some cases the physical effects are temporary; however, the pain and suffering they cause a child should not be discounted (Families,..). The immediate physical effects of abuse can be relatively minor like bruises or cuts or severe where there are broken bones, hemorrhage, or even death (Bissell). If this type of a buse can be prevented it should be prevented because every day three out of ten children die. Studies also state that child abuse would affect a childs young development and are prone to physical consequences. Whereas, if the child have extremely abusive guardians the child will tends to end up with physical consequences. In summation, if children have physical consequence due the child abuse, we dont we do more to prevent it? Next child abuse has different consequences such as psychological which affect a childs development mentally. Furthermore, research shows that children that are abuse will have one of the psychological consequences. About 80% of 21 year olds that were abused as children met criteria for at least one psychological consequence (Salus). To illustrate, as many as 80 percent of young adults who had been abused met the diagnostic criteria for at least one psychiatric disorder at age 21 (Salus). In addition, these young adults exhibited many problems, including anxiety, eating disorders, suicide attempts, and posttraumatic stress disorder (service, †¦). The immediate emotional effects of abuse and neglect isolation, fear, and an inability to trust can translate into lifelong consequences, including low self-esteem, depression, and relationship difficulties (Salus). Depression and withdrawal symptoms were common among children as young as 3 who experienced emotional, physical, or enviro nmental neglect (information,†¦). Due to abuse the child can have a dramatic impact on a child when they are young which means as they get older they can develop a psychological consequence. Obviously, children who experience rejection or neglect are more likely to develop antisocial traits as they grow up (PerantalRights.org). Children that have a psychological consequence due to child abuse have problems opening up to people. As a result, of child abuse that leads to psychological consequences is this research worth the cost? For children globally, that have been abused will have behavioral consequences as they grow older. In other words, they will not know how to control the life nor the choices they are making along the way. Due to the abusers, in the long run children that have been abused will more likely appear to have behavioral consequences at a young age and as they get older. Consequently, children who experience child abuse and neglect are 59 percent more likely to be arrested as a juvenile, 28 percent more likely to be arrested as an adult, and 30 percent more likely to commit violent crime (Bissell). In particular, studies have shown that abused and neglected children are at least 25 percent more likely to experience problems such as delinquency, teen pregnancy, low academic achievement, drug use, and mental health problems (Dawkins). Similarly, the possible consequence of child abuse can vary on the circumstance of the childs form of abuse (Familie,†¦). According to a National Institute of Justice study, abused and neglected children were 11 times more likely to be arrested for criminal behavior as a juvenile and 3.1 times more likely to be arrested for one of many forms of violent crime (Asseal). Research consistently reflects an increased likelihood that abused and neglected children will smoke cigarettes, abuse alcohol, or take illicit drugs during their lifetime (Claims†¦). Even though people dont think that a behavioral consequence is possible due to child abuse it is and it will affect the child in a young stage of their life. Therefore, child abuse should be controlled so that children do not have to go through all these ups and down with all their wrong choices. In conclusion, child abuse shouldnt be legalized under any certain circumstance for the reason that children can end up with physical, psychological or even behavioral consequences. Furthermore, child abuse has a great contribution in many families globally, as a result of child abuse which is be a detrimental aspect in a childs life as well as in their developmental stages. Since, child abuse occurs at every socioeconomic level, across ethnic and cultural lines, within all religions and at all levels of education. Taking one simple action and reporting child abuse will help prevent a child from being abuse. As well as giving those whom have been abused hope for a brighter future. However, child abuse does not go away, but 90 percent of those who are abused are preventable. For instance, if a parent would stop and just think for a minute about the consequences that may occur to the child in the long run, they would not think of abusing the child. Therefore, there would be just one le ss child being abused.

Southwest Airlines Essay -- essays research papers fc

I.  Ã‚  Ã‚  Ã‚  Ã‚  Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a regulated environment, would be profitable. This resulted in the obvious outcome of increased competition, thus lowering the average industry prices for non-stop cross country routes which were profitable. This caused operating costs to increase, narrowing the profit margins. During the mid 80’s, acquisition led to eight airlines capturing a disproportionate share of domestic traffic. Due to a recession and increasing fuel prices in the 90’s, bankruptcy and collapse were common to many carriers. As a direct result, new airlines were formed, and now position themselves as low fare, no frill airlines. As a culture, American consumers seem to follow one obvious trend; the need and desire for maximum safety. This trend has seen a rapid rise in the wake of 9/11, and seems to show no sign of a decline. This can be further observed in the form of advanced airport/airline security measures and regulations. In accordance with this, Southwest has always prided themselves on being the safest airline in the industry, adapting to the rapidly changing times. This has helped them soar over competition. A.  Ã‚  Ã‚  Ã‚  Ã‚   Industry 1. Industry Defined and Total Volume   Ã‚  Ã‚  Ã‚  Ã‚  Southwest exists and operates within the air travel industry in the United States; an industry which has traditionally been based on a point-to-point flight system. However, this industry has been redefined, evolving into a hub-and-spoke system which all airlines have adopted; all except Southwest. Hub-and-spoke flights, called feeder flights, are defined by long-haul, layover flights where consumers stop at a central hub city and can then either continue the flight on the same plane, or transfer onto a different plane flown by the same carrier. The point-to-point system, deployed by Southwest, is non-stop flights, called shuttle flights. Th... ...profit while other airlines dive into the red.† www.post-gazette.com/pg/05020/445078.stm. January 2, 2005. mars.acent.wnec.edu/~achelte/Theresa.htm. Maynard, Micheline. â€Å"Southwest Losing Its Immunity to Labor Conflicts of Airlines.† The New York Times. July 4, 2002. (C1). Okada, Bryon. â€Å"Airline: Wright law still wrong on long-haul flights.† Knight Ridder Tribune News. February 18, 2005. (1-3). â€Å"Sail the Ocean Blue with the Airline Cast and Crew; Customers Can Take a Cruise with their Favorite ‘AIRLINE’ Characters.† PRNewswire, February 14, 2005. Serwer, Andy. â€Å"Southwest Airlines: The hottest Hottest Thing in the Sky.† Fortune: February 23, 2004. â€Å"Southwest Airlines Expands Nonstop Flights Between Houston Hobby and Los Angeles International.† CNNMoney, February 3, 2005. Southwest Airlines Co. http://www.southwest.com. 2005. â€Å"Southwest Airlines Sends Hottest Fares Directly to customers’ Computer Desktops† PRNewswire-FirstCall via COMTEX, February 28, 2005. Training & Development. â€Å"Southwest Airlines charts a high-performance flight.† Alexandria: June 1995. Issue 6. (Vol 49-39). Yahoo! Finance. http://finance.yahoo.com/. 2005.   Ã‚  Ã‚  Ã‚  Ã‚